Roofing · The Hague
Case: Dakdekkersbedrijf J. Brouwer
dak-brouwer.nl
Results achieved in 6 months (H1 2026 vs H1 2025 YoY):
31%
Qualified leads increase
9%
Ad spend decrease
32%
Cost per lead decrease
8
Google ranking increase
22%
Organic search clicks increase
Best month
In April 2026, the ad spend was cut by 75% while qualified leads fell only 15%, dropping cost per lead to its lowest point on record.
AI search visibility
- Achieved the number one AI visibility rank among competitors in the South Holland roofing market in June 2026
- Mentioned in 29% of answers with 255 monthly citations for key non-branded prompts across ChatGPT, Perplexity, and Google AI Overviews
Roofing · Purmerend
Case: Rebo Dakwerken
rebodakwerken.nl
Results achieved in 6 months (H1 2026 vs H1 2025 YoY):
124%
Leads increase
49%
Cost per lead decrease
13
Google ranking increase
73%
Organic clicks increase
Best month
In March 2026, leads rose 245% year over year while cost per lead dropped 68%.
AI search visibility
- Achieved the number one AI visibility rank among competitors in the North Holland roofing market in June 2026
- Mentioned in 47% of answers with 282 monthly citations for key non-branded prompts across ChatGPT, Perplexity, and Google AI Overviews
Furniture upholstery · Amsterdam
Case: Stoffeerdersbedrijf Van Zetten
stoffeerdersbedrijfvanzetten.nl
Results achieved in 6 months (H1 2026 vs H1 2025 YoY):
Best month
Increased ads CVR from 1.8% to 3.7%, decreased CPL by 28%, increased qualified leads by 81% YoY in July 2026. Organic ranking increased from position #23 to #15 in 60 days from January to March 2026.
AI search visibility
- Achieved the number one AI visibility rank among competitors in Netherlands furniture upholstery market in June 2026
- Mentioned in 31% of answers with 183 monthly citations for key non-branded prompts across ChatGPT, Perplexity, and Google AI Overviews
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